Nexus Laurentides

Accompaniment and support program for tourism businesses

Tourisme Laurentides invites you to sign up for a three-part program designed to help tourism businesses grow in the face of current and future market challenges. The program begins the week of January 26. Specific dates will be communicated directly with companies participating in the Winter 2026 cohort.

Main objective
The NEXUS Laurentides program aims to support Laurentian tourism businesses in their 4-season development, adapting to current and future market requirements through innovation, structuring and enhancement of their offering.

Core values

Inclusivity and Accessibility
Sustainability and Responsibility
Innovation and authenticity

Overall benefits

Enhanced performance: Optimized operations and improved overall performance.
Long-term growth: creating a sustainable future for each participating company.
Increased competitiveness: Strengthening the competitiveness of companies in a competitive environment.
Customized support: Tailored to the specific needs of each company.

100% virtual programming

1. Self-diagnosis:

Objective: Understand your current business model in order to clearly identify strengths and areas for improvement.
Format: Completion of a self-diagnostic composed of a series of questions covering several themes illustrating the portrait of your company.
Start: Week of January 26

2. Awareness-raising webinars:

Objective: Offer a structured exchange of information, expertise and essential best practices, to boost your competitiveness and efficiency.
Format: Series of 4 large-group webinars (1 per week). Experts will be confirmed in the coming weeks.
Start: Week of March 9

3. Specialized training:

Objective: Strengthen the performance of existing processes, identify sustainable solutions to challenges specific to your business sector, and draw up a concrete action plan for implementation during the year.
Format: Series of 4 webinars (1 per week) in sub-groups, adapted to different business sectors and led by industry experts, based on the results of the self-diagnostics in the first phase. The aim of this stage is to develop an action plan that addresses a priority weakness requiring improvement.
Start: Week of May 4

4. Mentoring:

Objective: Make the most of your company's potential by providing targeted answers to your needs.
Format: 5 hours of one-to-one mentoring with tourism experts, to be used at any time during the program.
Start : According to your availability

The program is...

1. INTRODUCTION

Position yourself

Highlights the strengths and areas for improvement of participating companies.

2. LEARNING

Understanding

Inspire and encourage exchange, innovation and the sharing of ideas and experience.

3. SPECIALIZATION

Grow

Maximizes companies' full potential by responding specifically to their needs.

4. SYNTHESIS

Complete check-up

A festive closing event to take stock together.

"Taking part in the innovative project was a great opportunity for exchange and reflection. The conferences were particularly inspiring and enriching. They enabled us to take a step back from our practices and open up new perspectives, particularly with regard to sustainable development, cross-sector collaboration and territory enhancement."

"Nexus is a must for any manager in the tourism business. It's guaranteed to teach you something new, and you'll be able to apply many of these elements to your daily life."

I thoroughly enjoyed my experience with NEXUS Laurentides. What I particularly liked was that, following the initial self-diagnosis, we received training that was perfectly adapted to our needs and areas for improvement. The thematic specialization proved very relevant to our company.

How to register - Be a member in good standing of Tourisme Laurentides

Rate: $475 including taxes per participating company or organization