About us
Founded in 1975, our private, not-for-profit corporation is based on a voluntary membership model, bringing together tourism stakeholders from the Laurentian’ region. This dynamic grouping fosters close collaboration and a collective commitment to supporting and developing the regional tourism industry. We embody a structure dedicated to enriching the tourism fabric of our region, in a spirit of cooperation and innovation.
Our goal is to represent and defend the interests of our member tourism operators, while promoting the richness of the Laurentian’ region and its unique attractions. In addition to actively promoting our tourism products, we play a key role in welcoming and informing visitors to the region. We also work with our partners to guide and encourage the sustainable and strategic development of the tourism industry.
Recognized by the Québec Ministry of Tourism as the official contact for the Laurentian tourism industry, our organization is also a member of the Alliance de l'industrie touristique du Québec. Our financing relies mainly on the involvement of our members, supplemented by support from the Ministry and Canada Economic Development's PDEQ program - Développement et promotion des atouts et des régions.
On October 1, 2025, Tourisme Laurentides unveiled its new brand identity and logo, reflecting an evolution in continuity with the soul of the territory. Inspired by the rich, timeless nature of the Laurentians, the new image is based on a simple promise: " The Laurentians', the nature destination of all possibilities." The Pour toujours slogan embodies the enduring attachment that unites visitors and residents alike to this iconic region - a Location that we visit, but above all that inhabits us. The logo subtly brings together the symbols of the region - trees, mountains and water - in a clean, elegant signature. Through a palette of natural colors and authentic imagery, the brand celebrates emotions, memories and shared moments, while affirming a forward-looking vision. Tourisme Laurentides thus reaffirms its role as an essential destination that's alive, welcoming and deeply rooted in its history...
In 2025, Tourisme Laurentides celebrates its 50th anniversary!
To mark this major event and the milestones in the company's history, a video was prepared and aired during a memorable evening with former employees, directors and members on May 20, 2025.
Destination development
With 20,548 km² of natural, cultural and gastronomic riches, our region stands out as a veritable playground where everyone can find something to their liking.
Supported by 8 national and 14 regional partners, our region boasts a solid network of 1,731 companies operating in 4 complementary business sectors:
- Nature and adventure: breathtaking landscapes and outdoor experiences.
- Cultural and historical: a living heritage to explore, witness to a rich and captivating history.
- Gourmet and agricultural: authentic flavors to savor, from a generous terroir.
- Wellness and resorts: havens of peace to recharge your batteries and relax.
This dynamism attracted more than 11,584,041 visitors in 2019, confirming our place as a must-see destination.
Whether you're looking for adventure, cultural discovery, gourmet pleasures or serenity, our region opens its arms to you. Come and enjoy unforgettable experiences!
To fulfill its mandates as a facilitator for tourism businesses in the Laurentians and as a promoter of a sustainable and responsible tourism destination, Tourisme Laurentides has created the Plan stratégique de développement touristique durable des Laurentides 2023-30 (PSDTDL).
With so many opportunities, Tourisme Laurentides is investing in strategies to enhance the attractiveness of the Laurentian territory as an international tourist destination of choice. Thanks to values such as INCLUSIVITY and ACCESSIBILITY, INNOVATION and AUTHENTICITY, the regional tourism association (ATR) advocates SUSTAINABLE and RESPONSIBLE development, with actions aimed at today's and tomorrow's generations.